Beauty & Wellness · Marketplace

Upkeep

Problem, solution, stack, timeline, and outcomes — from a real product in our portfolio.

The problem

Regional beauty and cosmetics services are scattered across DMs, phone books, and one-off bookings. Customers struggle to find trusted providers nearby; providers and partners lack a shared place to manage demand. Upkeep needed one mobile platform that connects all three — customers, service providers, and partners — without turning every booking into a custom ops chore.

The solution

We built Upkeep as a beauty-care marketplace app for the region: discovery and booking for customers, provider-facing flows for services and availability, and partner touchpoints so the network can grow from one product surface. The UI stays mobile-first so bookings and day-of coordination happen on the phone people already carry.

Stack

iOS and Android marketplace clients
Customer discovery and booking flows
Provider / partner surfaces on the same platform
Regional beauty-care marketplace patterns

Timeline

Marketplace roles and booking UX scoped first, then milestone delivery across customer, provider, and partner flows with demos before handover.

Outcomes

Customers can find and book regional beauty services in one app instead of chasing contacts.
Providers and partners share one platform instead of disconnected tools.
The product is shaped for regional growth without a custom build per partner.