Upkeep
Problem, solution, stack, timeline, and outcomes — from a real product in our portfolio.
The problem
Regional beauty and cosmetics services are scattered across DMs, phone books, and one-off bookings. Customers struggle to find trusted providers nearby; providers and partners lack a shared place to manage demand. Upkeep needed one mobile platform that connects all three — customers, service providers, and partners — without turning every booking into a custom ops chore.
The solution
We built Upkeep as a beauty-care marketplace app for the region: discovery and booking for customers, provider-facing flows for services and availability, and partner touchpoints so the network can grow from one product surface. The UI stays mobile-first so bookings and day-of coordination happen on the phone people already carry.
Snapshot
| Type | Portfolio case study |
|---|---|
| Soft band | $30K–$80K+ typical mid-complexity |
| Proof | Qualitative — no fake KPIs |
Key flows
Primary journey
Mapped the main job-to-be-done and cut screens that did not serve v1.
Secondary role
Kept permissions and queues simple enough for field use.
Release
Milestones, demos, store-ready hygiene with Miami delivery habits.
Milestones
- Discovery
- Core flows + demos
- Hardening
- Handover
Soft price context
Often $30K–$80K; multi-sided work can reach $80K–$200K+. Book https://calendly.com/xenonapps/30min.
Beauty marketplace complexity lives in role design: customer, provider, and partner cannot share one cluttered home screen.
Booking UX had to survive flaky connectivity and last-minute schedule changes common in regional service businesses.
Soft band typically mid-complexity; multi-sided growth features push higher.
Qualitative outcomes: discovery/booking in one app, shared platform for providers/partners.
Stack
- iOS and Android marketplace clients
- Customer discovery and booking flows
- Provider / partner surfaces on the same platform
- Regional beauty-care marketplace patterns
Timeline
Marketplace roles and booking UX scoped first, then milestone delivery across customer, provider, and partner flows with demos before handover.
Outcomes
- Customers can find and book regional beauty services in one app instead of chasing contacts.
- Providers and partners share one platform instead of disconnected tools.
- The product is shaped for regional growth without a custom build per partner.
Capabilities
- Customer discovery and service booking
- Provider-side service and availability management
- Partner onboarding on the same platform
- Mobile-first UX for beauty and wellness services
Building something similar?
Free scoping call with our team — book Calendly, call, email, or send a short brief.